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Qualitative and Quantitative Content Analysis

Mar 27 2022 · 9 min read
#nlp #content_analysis #quantitative #qualitative
In this post, we are going to discuss the differences between qualitative and quantitative content analysis and their core characteristics. Content Analysis The goal of content analysis is to provide insights about some data, i.e. a newspaper article, a questionnaire, or a speech. The insights could be the presence of certain words, themes, or relationships between the two that are useful to support a certain hypothesis or phenomenon. There are two popular ways to perform content analysis: …
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